Universal Genève | Chapter #6: The COUTURE

Universal Genève invites you to discover two expressions of its watchmaking vision. The couture creations, conceived as unique pieces, draw on the glamour and creative freedom of 1950s couture, where jewellery and watchmaking meet to transform each timepiece into a singular wearable work of art. Through exceptional materials, gemstones, and intricate craftsmanship, they embody the Maison’s most expressive and elevated creations. Alongside them, the signature timepieces reinterpret some of the Maison’s most celebrated designs.