Universal Genève | Chapter #4: The CABRIOLET

A century of Art Deco spirit, reimagined for today. Discover the new Cabriolet collection, where the iconic reversible case and architectural lines meet modern reinterpretations, offering a dual canvas for creative expression and personalization. First launched in 1933 as the Ideo, it was conceived as a reversible watch designed to protect the dial through an ingenious flipping case. Today, this pioneering mechanism is reimagined as a dual canvas for creative expression and made-to-measure personalisation, From lacquered Bifur numerals and architectural case geometry to hand-painted miniature dials making every Cabriolet a unique expression of art and individuality.