https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-polerouter-distinctive-product-features/https://i.ytimg.com/vi/n3-5nkbjxhc/maxresdefault.jpgUniversal Genève | The Polerouter – Distinctive Product FeaturesTimeless codes, refined for today. The new Polerouter features its signature crosshair on a domed dial with rich visual depth, contrasting polished and matte finishes, leaner twisted lugs and an interchangeable brick bracelet inspired by historic pieces.https://www.youtube.com/embed/n3-5nkbjxhc352026-10-22T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-brand-2026/https://i.ytimg.com/vi/C0BNclTVIak/maxresdefault.jpgUniversal Genève | Chapter : The BRANDWhen design leads time, watchmaking becomes couture. From iconic creations to a renewed vision, this is the story of Universal Genève... yesterday, today and tomorrow. Watch the full webcast.https://www.youtube.com/embed/C0BNclTVIak472972026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-polerouter-2026/https://i.ytimg.com/vi/d7NCymwndR0/maxresdefault.jpgUniversal Genève | Chapter : The POLEROUTERAn icon of timeless design, the Polerouter is Universal Genève’s legendary pilot’s watch. Designed in 1954 by a young Gérald Genta for a pioneering polar flight, it became celebrated for its microtor movement, clean mid-century lines, and robust yet elegant construction. This webcast episodes traces the Polerouter’s journey from aviation icon to contemporary reinterpretations, showcasing its technical mastery and timeless design. Watch the full video on YouTube.https://www.youtube.com/embed/d7NCymwndR0463622026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-compax-2026/https://i.ytimg.com/vi/PHmuZfyf-B8/maxresdefault.jpgUniversal Genève | Chapter : The COMPAXStep into the world of the Compax, Universal Genève’s iconic chronograph, uniting technical mastery, elegance, and timeless appeal. Worn trackside by Finnish model Nina Rindt, it became a symbol of style and character. The new Compax collection unites iconic 1960s DNA with contemporary finishes, celebrating a legacy born on racetracks and cherished by collectors. Powered by the new UG-200 mouvement featuring an integrated Microtor. Each chronograph showcases Universal Genève’s mastery of technical innovation and refined elegance, carrying forward a legend of style, precision, and personality. Discover its legacy and contemporary reinterpretations in this webcast episodehttps://www.youtube.com/embed/PHmuZfyf-B84720932026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-disco-mini-2026/https://i.ytimg.com/vi/iFP5IJV8ayA/maxresdefault.jpgUniversal Genève | Chapter : The DISCO MINIInspired by Universal Genève’s couture creations, the Disco Mini collection celebrates the Maison’s legacy in women’s watchmaking through a vision of versatility and refined craftsmanship. Conceived as a true “wardrobe” of watches, it brings together graceful curves, an ingenious interchangeable system, and a vibrant array of straps that allow each piece to shift effortlessly between a sculptural bangle and multiple expressions of style. Both elegant and expressive, the collection transforms individuality into an everyday companion, evolving with its wearer and adapting to every moment with ease and character.https://www.youtube.com/embed/iFP5IJV8ayA462722026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-cabriolet-2026/https://i.ytimg.com/vi/QlI6Zh9eMHE/maxresdefault.jpgUniversal Genève | Chapter : The CABRIOLETA century of Art Deco spirit, reimagined for today. Discover the new Cabriolet collection, where the iconic reversible case and architectural lines meet modern reinterpretations, offering a dual canvas for creative expression and personalization. First launched in 1933 as the Ideo, it was conceived as a reversible watch designed to protect the dial through an ingenious flipping case. Today, this pioneering mechanism is reimagined as a dual canvas for creative expression and made-to-measure personalisation, From lacquered Bifur numerals and architectural case geometry to hand-painted miniature dials making every Cabriolet a unique expression of art and individuality.https://www.youtube.com/embed/QlI6Zh9eMHE485212026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-couture-2026/https://i.ytimg.com/vi/elay899M818/maxresdefault.jpgUniversal Genève | Chapter : The COUTUREUniversal Genève invites you to discover two expressions of its watchmaking vision. The couture creations, conceived as unique pieces, draw on the glamour and creative freedom of 1950s couture, where jewellery and watchmaking meet to transform each timepiece into a singular wearable work of art. Through exceptional materials, gemstones, and intricate craftsmanship, they embody the Maison’s most expressive and elevated creations. Alongside them, the signature timepieces reinterpret some of the Maison’s most celebrated designs.https://www.youtube.com/embed/elay899M818473692026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-le-couturier-de-la-montre-is-back-event/https://i.ytimg.com/vi/pLbJuHGaTBM/maxresdefault.jpgUniversal Genève | Le Couturier de la Montre is back | EventUniversal Genève is back, and back with conviction. After years of reimagining, rediscovering, and rebuilding, the Maison marks its return as Le Couturier de la Montre. This is a moment guided by creativity, shaped by vision, dedication, and imagination. At the heart of that vision is what Universal Genève calls functional beauty. The belief that a watch can be technically rigorous, and deeply beautiful. That it can be robust in purpose, yet expressive in form. This is the spirit of Le Couturier de la Montre.https://www.youtube.com/embed/pLbJuHGaTBM383822026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-a-moment-with-passionates/https://i.ytimg.com/vi/3LFDncrkINA/maxresdefault.jpgUniversal Genève | A moment with passionatesA moment with passionates. Four perspectives. Four timepieces. A series of short thoughts on the newly launched Universal Genève collections.https://www.youtube.com/embed/3LFDncrkINA645802026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-couture-manifesto/https://i.ytimg.com/vi/kHiAPVcDzzc/maxresdefault.jpgUniversal Genève | Couture ManifestoThe Maison has long cultivated expertise in crafting timepieces for men and women. Today that balanced approach continues across collections. From three‑hand watches and chronographs to distinctive montres de forme and creations designed specifically for women, together forming the universe of Le Couturier de la Montre.https://www.youtube.com/embed/kHiAPVcDzzc93172026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-cabriolet-couture-edition/https://i.ytimg.com/vi/1encvYbduak/maxresdefault.jpgUniversal Genève | The Cabriolet Couture EditionTHE CABRIOLET COUTURE EDITION An artistic evolution of the 1933 model, the Cabriolet couture edition is an exceptional piece of craftsmanship blending jewellery with horology to imagine an Art Deco cuff that conceals a secret time display. Building on the original design’s geometric precision and intricate detailing, the rectangular form is rotated and multiplied to create a sculptural bangle. Beneath one case lies the hidden dial, revealed via the Cabriolet’s signature hinge mechanism. Inspired by woven structures, the white-gold cases are adorned with a herringbone motif of Baguette diamonds and sapphires in three tonal variations, evoking the interlacing of threads.https://www.youtube.com/embed/1encvYbduak232162026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-dioramic-couture-edition/https://i.ytimg.com/vi/TSrL7orELVQ/maxresdefault.jpgUniversal Genève | The Dioramic Couture EditionTHE DIORAMIC COUTURE EDITION The Universal Genève Dioramic couture edition draws on a 1956 Universal Genève model originally known as the Monodatic, today widely known as the Dioramic, the same historic icon that also inspires the contemporary Dioramic signature timepiece. It is recognized for its thick, flat bezel and contrasting small dial. This interpretation plays with volume to give the design a heightened sense of presence.https://www.youtube.com/embed/TSrL7orELVQ221682026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-disco-maxi-couture-edition/https://i.ytimg.com/vi/x99snauSRbM/maxresdefault.jpgUniversal Genève | The Disco Maxi Couture EditionTHE DISCO MAXI COUTURE EDITION Created especially for the couture creations, the Disco Maxi expands the Disco Mini into a bold 42 mm interpretation. Inspired by the historic Uni-Compax chronographs that also gave rise to the Disco Volante Signature edition, it asserts itself as both a statement jewel and a standout timepiece. The dial is fashioned from ruby root, around which a gradient of baguette-cut stones unfolds from ruby to pink sapphire and finally to diamond, creating a warm and radiant composition.https://www.youtube.com/embed/x99snauSRbM231332026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-disco-mini-couture-edition/https://i.ytimg.com/vi/X-NpFWCgQvM/maxresdefault.jpgUniversal Genève | The Disco Mini Couture EditionTHE DISCO MINI COUTURE EDITION The Disco Mini couture edition reimagines Universal Genève’s newest design through the lens of jewellery, highlighting the Maison’s signature creativity in the use of stones. Each dial is cut from a rare opal, selected for its depth and the unique play of color created by tiny water particles within the stone. A halo of carefully chosen gemstones surrounds the bezel, matching the opal’s shifting hues and enhancing its natural spectrum. The case is crafted in 18K rose gold, with each gem set in a refined three-prong mount and paired with the Disco Mini’s signature flexible bangle bracelet, available in three sizes.https://www.youtube.com/embed/X-NpFWCgQvM231112026-04-21T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-couture/https://i.ytimg.com/vi/OmQgmaaVnRY/maxresdefault.jpgUniversal Genève | Chapter : The COUTUREChapter : The COUTURE: The Couture Creations & Signature Timepieces, two unique expressions of the maison’s vision. Universal Genève invites you to discover two expressions of its watchmaking vision. The couture creations draw on the golden age of 1950s couture, transforming timepieces into true objets d’art. From the sculptural Cabriolet to the luminous Disco Mini and Maxi, and the architectural Universal Genève Dioramic, each piece plays with light, colour, and movement to create a striking presence. Alongside them, the signature timepieces revisit some of the Maison’s most celebrated designs.https://www.youtube.com/embed/OmQgmaaVnRY25929522026-04-12T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-disco-mini/https://i.ytimg.com/vi/gzUVSLfaheo/maxresdefault.jpgUniversal Genève | Chapter : The DISCO MINIInspired by the spirit of the couture creations, the Disco Mini celebrates the Maison’s legacy in women’s watchmaking, transforming elegance and individuality into a playful, everyday companion. Its graceful curves, interchangeable straps, and joyful personality turn every moment into an expression of style. This episode reveals how the Disco Mini carries forward Universal Genève’s heritage, where design meets creativity and watchmaking becomes a personal statement. Tomorrow at 2 PM CEST, the story reaches its grand crescendo, the final chapter: Couture Creations and Signature Timepieces. Stay tuned.https://www.youtube.com/embed/gzUVSLfaheo20024682026-04-11T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-disco-mini-pret-a-porter/https://i.ytimg.com/vi/hjIeUxqVFiY/maxresdefault.jpgUniversal Genève | The Disco Mini Prêt-à-PorterThe Disco Mini Prêt-à-Porter: The Prêt-à-Porter line comprises two 28 mm models: a rose gold version with a “Clou de Paris”-engraved bezel, and a white gold version with a pavé diamond-set bezel. Both include a coordinating flexible bangle inspired by vintage bracelets from the late 1940s, updated with a hidden opening mechanism at the head of the watch and offered in three sizes.https://www.youtube.com/embed/hjIeUxqVFiY311782026-04-11T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-cabriolet/https://i.ytimg.com/vi/OCmfMEdKt8c/maxresdefault.jpgUniversal Genève | Chapter : The CABRIOLET*All paintings featured in this video are provided by the Tamara di Lempicka Estate. Discover the Cabriolet, Universal Genève’s pioneering reversible watch first launched in 1933 as the Ideo. Celebrated for its ingenious flipping case and geometric Art Deco design, the original timepiece reflected the bold visual language of the 1930s, carried by the avant-garde artistry of figures such as Cassandre and Tamara de Lempicka. This webcast explores how these historic aesthetics continue to inspire the modern Cabriolet, from lacquered Bifur numerals and architectural case geometry to hand-painted miniature dials.https://www.youtube.com/embed/OCmfMEdKt8c20458172026-04-10T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-cabriolet-pret-a-porter/https://i.ytimg.com/vi/7BX2POcPdAQ/maxresdefault.jpgUniversal Genève | The Cabriolet Prêt-à-PorterThe Cabriolet Prêt-à-Porter: The Prêt-à-Porter line comprises four exquisite watches. A stainless-steel model features a blue dial paired with a nine-row steel bracelet, while a red-dial version is paired with a ruby-red alligator leather strap and framed by a diamond-set case for a subtle flourish of glamour. The white-dial edition comes with a dark brown alligator strap, and the black-dial model is presented in 18K rose gold with a nine-row gold bracelet. The reverse of the Cabriolet reveals a transparent caseback, allowing the beauty of the movement to be admired while the watch is worn.https://www.youtube.com/embed/7BX2POcPdAQ3111642026-04-10T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-cabriolet-de-lempicka/https://i.ytimg.com/vi/I2-gxLrtrEk/maxresdefault.jpgUniversal Genève | The Cabriolet De LempickaThe Cabriolet capsule edition: The Cabriolet De Lempicka design brings artistry to life, with a highly limited edition offering that sees each watch transform into a work of art. Presented in a velvet teal colourway with an 18K rose gold case, every caseback is adorned with a hand-painted miniature of one of De Lempicka’s storied artworks. Executed in collaboration with renowned miniaturist Isabelle Villa, each timepiece is a truly bespoke creation. The capsule will debut with 15 pieces, offering collectors a choice of three paintings: “Portrait of Mrs Bush,” “Tamara in Green Bugatti,” and “Docteur Boucard,” with only five pieces created for each artwork.https://www.youtube.com/embed/I2-gxLrtrEk155542026-04-10T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-compax/https://i.ytimg.com/vi/wh9Asqa_jBw/maxresdefault.jpgUniversal Genève | Chapter : The COMPAXChapter : The COMPAX, a legendary lifestyle Chronograph Step into the world of the Compax, Universal Genève’s iconic chronograph that captured the spirit of the 1960s. Worn trackside by Finnish model Nina Rindt, the Compax transformed from a precision racing tool into a symbol of style, personality, and functional beauty. This webcast showcases the evolution of the Compax, from its historic panda dial and bund strap to today’s contemporary interpretations, highlighting the UG-200 integrated micro-rotor chronograph movement, refined finishes, and versatile designs across Prêt-à-Porter and capsule editions.https://www.youtube.com/embed/wh9Asqa_jBw22885382026-04-09T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-compax-pret-a-porter/https://i.ytimg.com/vi/qIscxbTr47o/maxresdefault.jpgUniversal Genève | The Compax: Prêt-à-PorterThe Compax Prêt-à-Porter: The core Prêt-à-Porter line features three models with ceramic bezels engraved with index counters. Two steel models revive the iconic “panda” and “reverse panda” dial designs, while the 18K gold edition presents a midnight blue dial and bezel against white subdials. The vintage-inspired steel bracelet, echoing 1960s designs by Gay Frères, offers micro-adjustments and is interchangeable with an alligator leather bund strap—a nod to Rindt’s fashionable twist. The bund cuff, available in brown, offers two ways to wear the strap. The 18K rose gold edition comes with a regular midnight blue alligator strap.https://www.youtube.com/embed/qIscxbTr47o3018672026-04-09T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-compax-capsule/https://i.ytimg.com/vi/Z1RTVKI5S4g/maxresdefault.jpgUniversal Genève | The Compax: CapsuleThe Compax capsule editions: The capsule editions introduce playful, fashion-inspired variations on the sporty chronograph. Drawing on a technique the Maison has explored historically, dials take inspiration from woven textiles, using translucent lacquer to evoke soft linen textures, while the leather straps mimic denim fabric for a sophisticated, durable finish. Three models come in brushed indigo, sage green, and dry lavender, with the colored dial and bezel softly contrasting against the white subdials and inner bezel ring.https://www.youtube.com/embed/Z1RTVKI5S4g166232026-04-09T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-polerouter/https://i.ytimg.com/vi/KYkl-U0RDZM/maxresdefault.jpgUniversal Genève | Chapter : The POLEROUTERChapter : The POLEROUTER, an Icon of timeless design Discover the story of the Polerouter, Universal Genève’s legendary pilot’s watch, designed in 1954 by a young Gérald Genta for a pioneering polar route air flight. Celebrated for its revolutionary microtor movement, clean mid-century lines, and robust yet elegant construction, the Polerouter became a symbol of precision, innovation, and style. This chapter traces its evolution from a pioneering aviation timepiece to contemporary reinterpretations, highlighting both its technical mastery and timeless design. From a legendary pilot’s watch to an iconic chronograph, discover the story of the Compax tomorrow at 2 PM CEST.https://www.youtube.com/embed/KYkl-U0RDZM209167912026-04-08T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-polerouter-pret-a-porter/https://i.ytimg.com/vi/hRumkMnErh4/maxresdefault.jpgUniversal Genève | The Polerouter: Prêt-à-PorterThe Polerouter Prêt-à-Porter: For the core Prêt-à-Porter line, five classic models see the iconic crosshair applied to a domed dial with a dual finish, giving a visually rich complexity to the design. Texture is added to the outer dial ring, playing with polished and matte finishes, while twisted lugs are refined for a more modern feel. The interchangeable brick bracelet, which offers micro-adjustments, echoes the design of 1950s–60s Polerouter models, originally created in collaboration with Gay Frères. The straps are designed for effortless interchangeability, allowing the wearer to easily switch to an alligator leather option.https://www.youtube.com/embed/hRumkMnErh43039812026-04-08T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-polerouter-capsule-hardstone/https://i.ytimg.com/vi/tvOwxMAJWW0/maxresdefault.jpgUniversal Genève | The Polerouter: Capsule HardstoneThe Polerouter capsule editions: Hardstone The special capsule editions are an artistic reinterpretation of the original Polerouter, each exuding its own character. The Polerouter Hardstone introduces fibrous stone dials in a 39 mm format, a tribute to Universal Genève’s historic mastery of stone marquetry. Lapis and tiger’s eye versions are housed in 18K rose gold cases, while the bull’s eye edition is presented in stainless steel. Each stone imbues the dial with a living depth, animating the crosshair design and creating a subtle interplay of contrast and harmony across the quarters of the face.https://www.youtube.com/embed/tvOwxMAJWW01520492026-04-08T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-the-polerouter-capsule-camaieu/https://i.ytimg.com/vi/HweyMD01FR4/maxresdefault.jpgUniversal Genève | The Polerouter: Capsule CamaïeuThe Polerouter capsule editions: The special capsule editions are an artistic reinterpretation of the original Polerouter, each exuding its own character. The Polerouter Camaïeu explores a sophisticated play of color in a 37 mm format, with each quarter of the dial rendered in a refined camaïeu that evokes techniques from the worlds of fashion and art, resulting in a composition at once whimsical and elegant. The Couture aqua mint edition is presented in stainless steel with a diamond-set bezel, the toffee and the berry in 18K rose gold, featuring both a diamond-set case and bezel.https://www.youtube.com/embed/HweyMD01FR4164632026-04-08T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-chapter-the-brand/https://i.ytimg.com/vi/4Mf3_WmpqZQ/maxresdefault.jpgUniversal Genève | Chapter : The BRANDExplore the story of Universal Genève, known as “Le Couturier de la Montre” (“Watch Couturier”), celebrated for combining technical mastery with refined design. From its founding in 1894 to the iconic Polerouter, Compax, and Cabriolet, the Maison has united precision, elegance, and creativity to shape modern watchmaking. Today, Universal Genève returns with a renewed vision, blending functional beauty, cultural resonance, and artisanal excellence across its Prêt-à-Porter, capsule, couture, and signature timepieces.https://www.youtube.com/embed/4Mf3_WmpqZQ26158402026-04-08T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-tribute-to-the-nina-compax/https://i.ytimg.com/vi/Ag0tGXzyEQE/hqdefault.jpgUniversal Genève | Tribute to "The Nina" CompaxIn the 1960s, Nina Rindt became an unexpected style icon of the Formula One paddock. Married to champion driver Jochen Rindt, the Finnish model was a constant presence at his races, timing his laps with a Universal Genève Compax on her wrist. But it wasn’t just any chronograph.https://www.youtube.com/embed/Ag0tGXzyEQE577272026-04-01T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-making-of-watch-assembly-tribute-to-compax/https://i.ytimg.com/vi/894dt9r87Ow/maxresdefault.jpgUniversal Genève | Making Of: Watch Assembly – Tribute to CompaxMastery on the dial From the strap, attention turns to the dial where Universal Genève chose grand feu enamel, one of the most revered decorative crafts in watchmaking. Executed by master enamellers, the collection’s six dials range from classic opaque white and black to translucent blue and brown.https://www.youtube.com/embed/894dt9r87Ow212782026-04-01T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-making-of-handcrafted-strap-tribute-to-compax/https://i.ytimg.com/vi/PtW5nPRsAo8/maxresdefault.jpgUniversal Genève | Making Of: Handcrafted Strap – Tribute to CompaxA meeting of exceptional savoir-faire. Each Tribute to Compax watch is paired with a unique Bund strap handcrafted by the celebrated „Meilleur Ouvrier de France“ Japanese leather artisan Satoru Hosoi, marking the first time he has applied his renowned maroquinerie techniques to watchmaking.https://www.youtube.com/embed/PtW5nPRsAo8842762026-03-31T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-polerouter-sas-tribute-the-story-behind-the-rebirth/https://i.ytimg.com/vi/Wi_Dx2cGhq8/maxresdefault.jpgUniversal Genève | Polerouter SAS Tribute – The Story Behind the RebirthSeventy years after its creation, the Polerouter returns as a powerful tribute to one of watchmaking’s most iconic designs. Originally developed in 1954 for Scandinavian Airlines System pilots navigating the first commercial transpolar flights, the Polerouter combined technical innovation with refined design, meeting the challenges of extreme magnetic fields and climates. Today, Universal Genève reimagines this legendary timepiece through a unique fusion of past and present — pairing a redesigned case with a historic micro-rotor movement and preserving the signature elements that defined the original.https://www.youtube.com/embed/Wi_Dx2cGhq8804002026-04-05T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-tribute-polerouter-sas/https://i.ytimg.com/vi/AGEGr8Kg2lM/maxresdefault.jpgUniversal Genève | Tribute Polerouter SASMarking 70 years since Scandinavian Airlines System’s (SAS) historic transpolar flight from Copenhagen to Los Angeles in 1954, Universal Genève unveiled three, one-of-a-kind SAS Polerouter tribute watches. This release honors the original Polerouter, created for the milestone journey, and previews the brand’s 2026 revival. The first tribute piece features the new Universal Genève logo together with the classic and modern SAS logos. Adorned in SAS’s vibrant signature blue and paired with a handcrafted white-gold bracelet, it will be auctioned by Phillips in Association with Bacs & Russo in May 2025. Proceeds support CFP Arts in Geneva, nurturing future generations of watchmaking expertise.https://www.youtube.com/embed/AGEGr8Kg2lM345252026-04-04T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-polerouter-sas-tribute-launch-event-recap-nov-2025/https://i.ytimg.com/vi/Am1fFhJTTlM/maxresdefault.jpgUniversal Genève | Polerouter SAS Tribute Launch – Event Recap Nov 2025From take-off in Geneva aboard a very special SAS aircraft to the unveiling in Copenhagen of our SAS Polerouter tribute watches, the 70th anniversary of the first commercial flight over the North Pole was nothing short of spectacular.https://www.youtube.com/embed/Am1fFhJTTlM511352026-04-04T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-polerouter-sas-the-story-behind-the-icon/https://i.ytimg.com/vi/HOpF6RVHQ_E/maxresdefault.jpgUniversal Genève | Polerouter SAS – The Story Behind the IconIn 1954, at just 23, famed watch designer Gérald Genta conceives the Polerouter, his first major design. The model is resistant to magnetic fields and commemorates the historic SAS Copenhagen-Los Angeles flight over the North Pole.https://www.youtube.com/embed/HOpF6RVHQ_E613912026-04-03T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-making-of-handcrafted-bracelet-polerouter-sas/https://i.ytimg.com/vi/AhYuzQ9_zDM/maxresdefault.jpgUniversal Genève | Making Of: Handcrafted Bracelet – Polerouter SASIn honor of the 70th anniversary of the first Scandinavian Airlines System (SAS) flight over the North Pole from Copenhagen to Los Angeles in 1954, Universal Genève is releasing three special tribute Polerouter SAS watches ahead of the storied brand’s revival in 2026. The handcrafted bracelet, inspired by Universal Genève’s original historical designs, was created by Laurent Jolliet, a craftsman who is one of the very few remaining chaînistes, or chain-makers, in Switzerland. Universal Genève aims to elevate this Genevan métier d’art.https://www.youtube.com/embed/AhYuzQ9_zDM1152982026-03-27T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-a-logo-with-a-story/https://i.ytimg.com/vi/fUU-UYA0dBQ/maxresdefault.jpgUniversal Genève | A Logo with a StoryWe’ve been hearing from you – questions, comments, and even a few love letters about the new Universal Genève logo. Curious how we shaped it? Discover the inspiration, evolution and symbolic touches behind our updated emblem.https://www.youtube.com/embed/fUU-UYA0dBQ722372026-03-26T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-logo-reveal/https://i.ytimg.com/vi/Psy0km9eIps/maxresdefault.jpgUniversal Genève | Logo RevealUniversal Genève’s logo transforms historic cues into a refined new identity – melding legacy with modernity.https://www.youtube.com/embed/Psy0km9eIps141912026-03-26T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-collector-portrait-luca-mignini/https://i.ytimg.com/vi/dYSY2u7N5eA/maxresdefault.jpgUniversal Genève | Collector Portrait – Luca MigniniEntrepreneur and former COO of the Campbell Soup Company, Luca Mignini’s path to collecting Universal Genève chronographs wasn’t one of deliberate pursuit but rather a series of unexpected discoveries. The first spark? A spontaneous stroll through a Tokyo market nearly 20 years ago, where a vintage Tri-Compax caught his eye and forever altered his collecting trajectory. Today, as one of Universal Genève’s most devoted collectors, Mignini’s focus remains firmly on the chronographs and complications that exemplify the artistry and engineering of the brand’s golden age.https://www.youtube.com/embed/dYSY2u7N5eA1293742026-04-06T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-collector-portrait-alessandro-fanciulli/https://i.ytimg.com/vi/5zRzphy6Xyg/hqdefault.jpgUniversal Genève | Collector Portrait – Alessandro FanciulliFor Alessandro Fanciulli, collecting Universal Genève is about the stories each watch carries through time. From engraved Polerouters to rare pieces shaped by personal histories, his collection reflects a deep connection between people, moments, and craftsmanship. In this Collector Portrait, he shares his perspective on what makes these timepieces so meaningful, and why their stories deserve to be preserved.https://www.youtube.com/embed/5zRzphy6Xyg1073542026-04-02T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-collector-portrait-adam-hambly/https://i.ytimg.com/vi/QfBZdzOuzEg/maxresdefault.jpgUniversal Genève | Collector Portrait – Adam HamblyThe Universal Genève Polerouter has inspired generations of collectors. Adam Hambly shares his personal connection and what continues to draw him to this iconic creation.https://www.youtube.com/embed/QfBZdzOuzEg1443542026-03-30T00:00:00ZyesnoUniversal Genèveno https://universalgeneveswisswatch.seosmap.com/da/v/universal-geneve-collector-portrait-auro-montanari/https://i.ytimg.com/vi/MFYKZEj-pTk/maxresdefault.jpgUniversal Genève | Collector Portrait – Auro MontanariFamous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one of his favourite brands. Discover why.https://www.youtube.com/embed/MFYKZEj-pTk11231012026-03-26T00:00:00ZyesnoUniversal Genèveno