Universal Genève | Making Of: Handcrafted Bracelet – Polerouter SAS

In honor of the 70th anniversary of the first Scandinavian Airlines System (SAS) flight over the North Pole from Copenhagen to Los Angeles in 1954, Universal Genève is releasing three special tribute Polerouter SAS watches ahead of the storied brand’s revival in 2026. The handcrafted bracelet, inspired by Universal Genève’s original historical designs, was created by Laurent Jolliet, a craftsman who is one of the very few remaining chaînistes, or chain-makers, in Switzerland. Universal Genève aims to elevate this Genevan métier d’art.